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SMG
China
Shanghai 2013 New Year's Eve
Challenge
For this last minute project, that would be my last in China, SMG wanted to tell the History of Shanghai in an impactful and immersive manner.
Solution
A quickly assembled team proposed a journey in time highlighting the maritime and industrial influence of the city as well as the cosmopolitan culture that has made its uniqueness over the years.
Credit
Creative Director: Maxime Depondt
Art Directors: Vincent Liu, Theophile Signard, Ling Jingze
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